Its amazing how SOCIAL MEDIA has become the new medium for marketing and advertising. Daily, new technologies, methodologies and trends are born - its a wonder how we are all keeping up!!
Along comes "microblogging", a relatively new form of communication in which users can write updates and post their current whereabouts in short posts. Microblogging was introduced about a year ago and is another form of multimedia blogging that allows you to send short text updates, in 150 words or less. These messages can be submitted by a variety of means, including text messaging, instant messaging, emailing, etc.
The content of a microblog differs from a traditional blog simply because it is shorter in content and smaller file size; however, it is the same in that people utilize it for both business and individual reasons. Many microblogs provide a short commentary on a person-to-person level, or share news about a company's products and services.
Probably the most well-known site for microblogging is Twitter; originally built so you can post and receive updates (or "tweets") via SMS text message. Because it was designed to be used on mobile devies, the distinguishing feature of Twitter is its 140 character limit on each message. Other popular microblogging sites include Plurk, Jaiku, Facebook, and Tumblr.
Aggressive SEO professionals include the use of microblogging in their strategies to boost site traffic; and if you are an active blogger, creating a microblog to announce updates or teasers to your full-length blog, along with embedded links that will take readers directly to your site, will not only boost both traffic and but also assist in increasing your search engine ranking.
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