Email marketing is one of the most powerful marketing tools available to any businesses, no matter what size. With email marketing, you can reach a greater audience, while investing only a small amount of time and an even smaller amount of money.
Here are proven tips to ensure the success of your campaign:
- Make sure that everyone on your list has given you permission to include them; don’t randomly add names
- Guarantee your recipients that their information will not be shared or sold
- Provide a means of contacting you by phone
- Always provide a option to unsubscribe
- Keep information concise, to the point, and focused on their needs
- Don't over do it; e-mailing more than once or twice a week is redundant and could be annoying
- Always provide a choice of HTML or TEXT version
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