If you are a web designer, it would greatly improve your business to learn the basics of SEO. As a web designer or front-end developer, most on-site SEO is your responsibility. However, if you are working for an agency with a complete online marketing team, knowing SEO could make your team more effective…and make everyone’s job a little easier. Not to mention that fact that web designers/developers with SEO experience or knowledge are much more valuable to the marketplace.
With 90% of Internet users using search engines to find websites and the majority of those people only looking at the top two results pages, having a high search engine ranking really can make the difference between business success and failure. As a designer, learning how to optimize a website for a particular search term, you are able to attract traffic to it from people who are actively looking for your products and services.
For a website to be successful, both design and search engine optimization (SEO) play an important role. Can you imagine how valuable the art of web design and the technique of SEO would be to both clients and potential employers? If you are a talented designer, there’s really no good reason not to learn SEO.
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