The Importance of Off-Page Optimizing

Last week we talked about “on-page” optimization and the how important it is in increasing page ranking. Equally as important and sometimes overlooked is “off-page” optimization. You may already be doing most of these functions periodically, and it could be that you don’t realize how taking the extra time to properly manage off-page optimization and make it a part of your regular routine can make a monumental difference.

Where on-page optimization is performed within the pages and coding of your website, off-page optimization includes strategies for optimization that are done off the pages of your site to maximize its performance in the search engines. The strongest attribute of off-page SEO is link popularity; any method of obtaining links can also be considered off-page optimization and includes the following:

• Article distribution
• Social networking
• Blogging
• Bookmarks
• Forum Posting
• Anchor text
• Public Relations
• Directory Listings
• ...and of course Link Campaigns
  

Whether you chose to optimize your site daily or weekly, off-page optimization can be pretty time consuming and it requires a lot of work on a continuous basis. But in the end, all your hard work and diligence will pay off and you will be enjoying the rewards of being ranked high on the SERPs.

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