The Art of Conversion Optimiztion Part II - Do Your Customers Trust You?

Last week we defined conversion optimization and how to start implementing it in your overall Internet marketing scheme. Now that we have you thinking like a customer and not the creator, let’s look at ways to build trust and make people want to buy from you.

Its human nature, before people will spend money with you, they have an inherent need to trust you. Here are some things to check for that will make you and your site more trustworthy:

First you want to make people feel that it is safe to buy through your site; there are many companies that offer secure ordering and when you choose one, they typically give you an icon to place on your site or shopping cart; another e-commerce safety feature is making sure your shopping cart uses the standard SSL encryption for processing orders.

Building trust only begins with your e-commerce safety features and ends with customer satisfaction. Make sure that you offer a product guarantee or service warranty … and make sure that your guarantee is seen up front and before purchase. You can mention it on your ads or in your PPC campaign that you have the industry’s best warranty…and stand behind that warranty.

Aside from gaining your customer’s trust, you want them to spend money, right? Once they pick a product for purchase, make sure you install a feature that suggests accompanying products to enhance their experience … and the shopping cart!!

If you need more information on Search Engine Marketing, visit Mandarich Media Group on the web!!