Websites are judged {by search engines} by content and layout. It won’t matter much if your content is outstanding, if your layout is not appealing, easy to navigate or won’t load quickly.
One of the biggest mistakes that junior designers make is in the font type (face). The different web browsers can use only the fonts installed in the user’s computer, so what this means is that every visitor of your web page needs to have all the fonts you want to use installed in his/her computer. Of course, different people will have different fonts installed, so including a standard set of fonts is necessary.
Not only is your best bet not to use a non-traditional font, but specify several fonts in your font tag like this:
The browser will try each font in the order listed until it finds one on your machine. (The final font in this tag is a “generic” font that could be recognized by any browser.)
Now, if there is a font you don’t think you can live without, then you can use an image editor and create an image using the font and text that you prefer. That way the computers load an image with the text and the text displays.
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