Effective Video Podcasts

Anyone can create a video podcast, but creating one that effectively portrays your mission, message or brand and attracts viewers is the real challenge. Here are a few tips to make a successful podcast:

1. High Quality Means High Traffic
Cheap equipment, poor sound and poor lighting makes you, your company, and your product look cheap. The more professional your podcast, the more viewers you have and the more they will share with their friends/colleagues.

2. Don’t Over-Do the Visuals
Internet users typically chose this media because they are doing several things at one time, so be sure that your podcast is well scripted and doesn’t have an over abundance of visual aids.

3. Short & Sweet
Let’s face it, most of us are slightly A.D.D.!! Focus on the quality of your content, not the quantity.

4. Age of Entertainment
We like to be entertained…just look at YouTube.com and other social media sites, the funniest, most entertaining videos get top ranking. Earn your viewers' attention your message in interesting, yet entertaining fashion.

5. Research The Popular Podcasts
Since there isn’t just one recipe for success, see what others in your industry are doing…what are they doing right or wrong?