Tony Mandarich Memoir Being Shopped to Publishers

The memoir "Off The Film, The Tony Mandarich Story" is being shopped to publishers right now. Char and Tony Mandarich have expanded their business from photography to a multi-media group including Video Production, Web Design & SEO services.

Phoenix, AZ (PRWEB) July 12, 2007 -- Mandarich Media Group (www.mandarichmediagroup.com) announced this week Tony Mandarich's tell-all autobiography is in the hands of his agent, Tristram C. Coburn.

Coburn's agency, Tristram C Coburn Literary Management, will take the book to a publisher for a royalty contract within two weeks. "Coburn said the working title of the book is Off the Film - The Tony Mandarich Story"

Coburn said the working title of the book is Off the Film - The Tony Mandarich Story

Mandarich enjoyed a highly successful football career at Michigan State from 1984 to 1989, was two time All-American, and captained the 1988 Rose Bowl Championship team. He was drafted second overall in the 1989 NFL Draft by the Green Bay Packers. But he didn't live up to all the hype and, in his own words, '…didn't have my heart in the game.' Mandarich's book reveals what happened in Green Bay and the years that followed, ending the speculation that surrounded his career.

His return to football with the Indianapolis Colts in 1996 was considered by some as the comeback of the year. He is credited with helping resurrect the offensive line for the Colts in 1996 and 1997.

Following his retirement due to a shoulder injury, he managed a golf course in his native Canada until 2005, when he and his wife, Charlavan, moved to the Phoenix area, where they now live with their four children.

The Mandarich's recently expanded their businesses Mandarich Photography (www.mandarichphotography.com) and Mandarich Models (www.mandarichmodels.com) into a full service media company. Mandarich Media Group now offers website design and optimization services, full service commercial, lifestyle and advertising photography, commercial digital video production, and internet marketing, general marketing & public relations.

Mandarich Media Group is located in the Kierland Corporate Center at 7047 E Greenway Parkway, Suite 200, Scottsdale, AZ, 85254. Phone 480-277-7888. Tristram C Coburn can be reached at 207-542-8930.

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ISO Settings vs Light & Quality

Understanding ISO is important for both the professional and beginning photographer. Correctly adjusting ISO, shutter speed, and aperture, creates quality images virtually anywhere and anytime.

ISO in both film and digital cameras is a measure of the amount of sensitivity of the medium to light. In a film camera, ISO referrs to the sensitivity of the film, and in a digital camera, ISO refers to the sensitivity setting of the image sensor, simulating ISO in film. Film cameras require changing film with a different ISO if we wanted a different speed of film (more sensitive or less sensitive to light). Now, digital cameras allow us to change ISO on a settings menu with a turn of the dial. No change of film is required, and every image is saved on the memory card regardless of ISO setting.

Instead of film, digital cameras use image sensors. ISO (International Standards Organization) simply denotes how sensitive the image sensor is to the amount of light present. A higher level ISO, for example, means image sensors are more sensitive and pictures can be taken with less light. The other side of that equation reveals lower ISO settings are used when more light is available.

‘ISO Auto’ mode is available on most consumer digital cameras today. That means the camera will select a higher or lower ISO automatically, depending on light it senses. Amateurs are looking for cameras that are easy to use, and the auto mode is perfect for them. If they encounter a situation in which they just can’t get good light, they forego taking the shot. However the professional photographer has more options and he will need to learn to manually select ISO, adjust shutter speed and aperture settings, and then be able to take quality pictures almost anywhere.

With ‘ISO Auto’ off, the light meter on the camera tells you when you need more light, thus needing to change the ISO. You may have the choice of either using the flash mode or changing the ISO. Using flash may be the best choice for good exposure. On the other hand, if you are in a museum or facility that does not allow flash photography, using your knowledge to select a higher ISO setting means you still get the shot. Adjusting ISO will require an adjustment in shutter speed and aperture to compensate for the change in light coming in at any given time.

Lowering the ISO will lower the sensitivity of the image sensors and, with a scene that is already full of light, exposure is more likely to result in good quality. Again, depending upon what you want to capture in the photo (e.g., movement in a waterfall or waves on the beach), you may also need to adjust shutter speed and f-stop (aperture).

Our message in this discussion is that understanding ISO and developing the ability to adjust it depending upon the scene you’re shooting is another valuable tool in your camera bag. Appropriately adjusting ISO to circumstances of light equals good quality pictures.

Travel Photography & America's National Parks

A summer road trip can provide exciting and challenging opportunities for picture-taking. Wildlife find homes in scenic national parks throughout the continental United States where they are protected from hunters. Landscape vistas in most national parks are spectacularly beautiful. In addition, common state roads and highways offer everyday beauty we sometimes ignore and take for granted.

Travel Photography (full article)

Social & Corporate Marketing with Streaming Video (Videos Included)

Video marketing exploded after high speed internet/broadband was made available in every possible locale in the US. Its effectiveness is undeniable. Video marketing replaced the handshake at the front door of the local retailer.

The Department of Defense created the ‘internet’ (as we know it today) as a communications tool. Universities signed on as locales for hardware, communications portals and research sharing. A mere 20 years ago, we debated the advantages and disadvantages of using the DOD and universities through which our business and agency information could or should be shuttled. Many CEOs trusted neither the DOD nor universities and said no to using the new communications tools.

Social & Corporate Marketing w/ Streaming Video (full article)